EXPERIAN SUMMER FUN

Position: Marketing Coordinator

About the Company:
Electra Bicycle Company is the leading lifestyle bicycle brand in the U.S. and quickly expanding throughout Europe, Asia Pacific and Latin America. With more than 200 models in their signature collections – Ticino®, Townie®, Amsterdam®, Loft™, Cruiser and kids’ bikes - the Southern California-based company boasts the most comfortable and beautiful bicycles on the market today.
​(from Electra's website)
Key Responsibilities:
  • Blog writing
  • Social community management
  • Assist with project planning for photo shoots, video productions, and trade shows
  • Support and create original content for all digital marketing efforts, including newsletters, social media posts, blog entries, and B2B and B2C​ communications
  • Track market research and trend analysis
  • Manage the DAM